The goal of this project is to conceptualize and design a multifunctional packaging solution for a chosen brand. The design should offer more than just product containment by integrating additional functions such as storage, display, or promotional uses. The objective is to create innovative, practical, and sustainable packaging that enhances user experience while reflecting the brand’s identity and values.
This project produced an innovative, multifunctional packaging solution for Castle Lite beer, designed to enhance the consumer experience by doubling as a portable cooler. The packaging is made from cardboard lined with plastic, offering excellent insulation and waterproofing to keep drinks cold and prevent dampness. The design features a flat bottom held together with glue, a secure two-piece lid for convenience and temperature retention, and a drainage hole at the bottom to remove excess water and avoid moisture build up, covered by a removable sticker during transportation to prevent leakage. Informed by extensive research into Castle Lite’s brand identity and consumer preferences, the solution addresses key factors such as portability, temperature maintenance, and sustainability, resulting in a practical, durable, and user-friendly packaging that aligns with the brand’s values and caters to the target audience’s lifestyle.