For this project, you are tasked with designing a campaign for social change (with a focus on sustainability) in South Africa, coupled with a local brand of your choice. You will need to create a minimum of three deliverables spanning three separate channels, one of which is in the physical or printed space.
The South African coastline, once abuzz with thriving fishing villages, now faces the ominous threats of overfishing, depleting fish stocks, and the encroachment of commercial trawlers. To combat these challenges and pave the way for a resilient future, a transformative initiative is essential. Enter our strategic partnership with PPC Cement, where we propose the introduction of artificial reefs as dynamic solutions to the intricate problems plaguing South Africa’s coastal waters. Crafted with the high-quality products provided by PPC Cement, these artificial reefs signify a commitment not only to repairing immediate damage but also to cultivating a flourishing, sustainable ecosystem for generations to come. Our focus extends beyond a mere demographic; it encompasses the tapestry of lives intricately woven into the fabric of the South African coast. At the heart of our Endeavor are artisanal fishermen, their families, and the larger coastal communities grappling with the repercussions of overfishing. By addressing their immediate needs, our goal is to reignite the economic engine of the fishing industry, re-establishing it as a viable and sustainable way of life for small-scale fishers